Build Brands with Character

Build Brands with Character

Original characters, visual identities and creative assets for brands with personality.

Original characters, visual identities and creative assets for brands with personality.

A person stands outdoors sipping a drink through a straw, surrounded by lush greenery and silhouetted palm trees against a hazy mountain backdrop at sunset.
A person stands outdoors sipping a drink through a straw, surrounded by lush greenery and silhouetted palm trees against a hazy mountain backdrop at sunset.
A person stands outdoors sipping a drink through a straw, surrounded by lush greenery and silhouetted palm trees against a hazy mountain backdrop at sunset.

SIDE B × NEW BALANCE

CONCEPT PROJECT

Exploring how the Side B character system could extend into footwear, packaging, apparel and campaign creative.

TOKYO CLUB — MANGO

PACKAGING + BRAND CONCEPT

A fictional packaging project exploring how a simple dieline can become a complete brand world.


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